Business Case Studies, Corporate Strategy Case Study, BharatMatrimony,Marriages

print page
Tell A Friend
Bookmark
 

Case Categories

Corporate Strategy Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

BharatMatrimony.com: Fixing Indian Marriages Online

Publication Year : 2006

Authors: Shruti Khatri, Mridu verma

Industry: Internet and e-commerce

Region:India

Case Code: COS0051P

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
In the traditional Indian society, marriage was considered as a relationship between families rather than just two individuals and the society did not prefer dating or free mixing of the sexes. Marriages arranged by families were thus the preferred form of marriage in the society. BharatMatrimony.com (BMC) whereas, was an Indian online marriage portal trying to preserve the sanctity of the institution of marriage while leveraging the power of technology and the Internet. The case discusses the Indian set-up, norms of the society, BMC’s business model and its growth strategies. It also focuses on the rising competition, changing Indian scenario and the scope of online portals.

Pedagogical Objectives:

  • To understand the cultural environment of India with respect to Marriages
  • To discuss the Business Model of BharatMatrimony.com
  • To discuss the growth strategy of BharatMatrimony.com
  • To discuss rising competition amongst various online Indian portals engaged in the business of Fixing Marriages Online.

Keywords : Indian Matrimonial market; Corporate Strategies Case Study; Marriages in India; desi match maker; Swayamvar; Veri profile; iRishta.com

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap