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Case Title:

Aditya Birla Group under Kumar Mangalam Birla:Can he Manage the Mandate?

Publication Year : 2006

Authors: Shalini/Ankeet Agarwal, Sauvik Dhar & Souvik Dhar

Industry: Conglomerates

Region:India

Case Code: COS0031

Teaching Note: Available

Structured Assignment: Available

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Abstract:
After taking over as Chairman of Aditya Birla Group in 1995, Kumar Mangalam Birla initiated significant restructuring in the management policy of the Group by abolishing old practices such as ‘babu-culture’, ‘womb-to-tomb policy’ and ‘Partha system’ and implementing new programmes, which were prevalent in the Group for many years. In 2005, the biggest challenge for Birla was maintaining the leadership position in the Group's core business and positioning itself in the list of Fortune 500 companies.

Pedagogical Objectives:

  • To discuss the restructuring strategies adopted by Kumar Mangalam Birla
  • To discuss the challenges faced in the internal environment of the business

Keywords : Aditya Birla, Leadership Case Study, KM Birla, India, Leadership, Grasim Industries, Hindalco, Aluminium production, Management style, Tata Group, Reliance Industries, Asian conglomerate, Aditya Birla Management Corporation Ltd, Cement, Larsen & Toubro, AT&T (American Telephone and Telegraph Corporation)

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