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Case Title:

Apple's New Operating System, "Tiger": Leveraging on the Success of iPod?

Publication Year : 2005

Authors: Shalini, Sumit Kumar Chaudhur

Industry: Information Technology and IT Enabled Services


Case Code: COS0025

Teaching Note:  Not Available

Structured Assignment:  Not Available

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On April 29th 2005, Apple launched Tiger, its latest operating system. With 200 features, Tiger is the most advanced, powerful and user-friendly operating system for the Apple's Mac users to date. With innovative features like Spotlight and Dashboard, Tiger is poised to change the way people use computers across the world. While some opine that Apple has launched Tiger 'about time' when the company is basking in the success of iPod, others are sceptical whether the company can make Tiger as successful as iPod. Besides, Apple is also expected to face competition from Microsoft, which is expected to come out with 'Longhorn', an advanced version of its operating system Microsoft XP.

Pedagogical Objectives:

  • To discuss the product innovative strategies of Apple
  • To discuss the possible competition from Microsoft

Keywords : Apple; Tiger; iPod; Operating system; Core Competency & Competitive Advantage Case Study; Technology; Innovation; USA; Strategy; Windows; Longhorn; Macintosh; Personal computer; Digital music; Steve Jobs; iTunes

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