Business Case Studies, Corporate Strategy Case Study, Microsoft’s,Threat

print page
Tell A Friend
Bookmark
 

Case Categories

Corporate Strategy Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Microsoft’s Biggest Threat: Microsoft’s Success

Publication Year : 2004

Authors: Dakshi Mohanty, T. Phani Madhav

Industry: Internet and e-commerce

Region:USA

Case Code: COS0020

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
By the end of the 1990s, Microsoft seemed to be experiencing a crisis. As a major part of its revenues came from Windows and Office, Microsoft was busy making incremental improvements and persuading customers to buy upgrades. As a result, it missed several opportunities of growth in other areas. On top of it all, came the security threats, antitrust lawsuits and Linux open source software raising questions about the growth prospects of the company.

Pedagogical Objectives:

  • To discuss the major success factors of Microsoft in the PC software industry
  • To discuss the threats and opportunities for the company in the future
  • To discuss how the company's success and its strong foothold in the operating system and office management software, with its flagship Windows and Office suite, was considered to be hindering its growth
  • To discuss the growth strategies of the company after Steve Ballmer took over as CE

Keywords : Microsoft's monopoly; Steve Ballmer; Entry barrier; Windows; Office Suite; Patents; The Internet tidal wave; Microsoft's cash cows; Cost economies; Managing in Troubled Times Case Study; Linux threat; Theory of increasing returns; Upgrades to Windows; Microsoft innovations; Microsoft matures; Saturation in PC market

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»










Business Law, Corporate Governence & Ethics Conglomerates Free Case Studies Case studies in Other Languages

ICMR India Case Studies

Business Environment Business Ethics Business Reports Business Strategy
Corporate Governance Economics Enterprise Risk Management Finance
HRM Innovation Insurance IT and Systems
Leadership and Entrepreneurship Marketing Miscellaneous Operations
Project Management Short Case Studies Cases in other Languages Free Case Studies


Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap