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Corporate Strategy Case Study

Case Title:

Bloomberg’s Dilemma: Growth or Sale?

Publication Year : 2004

Authors: Dakshi Mohanty, T Phani Madhav

Industry: Internet and e-commerce


Case Code: COS0019

Teaching Note: Not Available

Structured Assignment: Not Available

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In November 2001, after Bloomberg's founder Michael Rubens Bloomberg left the company to become the New York City Mayor, a new management team took over the reins of the media and financial-information conglomerate. By all accounts, Michael Bloomberg had placed his firm in the hands of a management team that did not seem to be inclined to change much or take big risks, in marked contrast to the situation when Michael Bloomberg was at the helm. Also the competition increased from other players in the industry such as Reuters, Thomson Corporation and Dow Jones.

Pedagogical Objectives:

  • To discuss the challenges faced by Bloomberg after Michael Bloomberg left the company
  • To discuss the initiatives taken by the company to counter the measures taken by its competitors

Keywords : Corporate Strategies Case Study; Bloomberg; Michael Bloomberg; Market data industry; Reuters; Tom Glocer; Thomson Financial; Dow Jones; The Bloomberg Professional; Terminals; Peter T Grauer; Reuters' 3000; Bloomberg-lite; Lex Fenwick; Bloomberg law; Bloomberg anywhere

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