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Corporate Strategy Case Study

Case Title:

Hewlett Packardís Biggest Threat: Its Corporate Clarity

Publication Year : 2004

Authors: Saradhi kumar G., Sumit Kumar Chaudhuri

Industry: Engineering, Electrical and Electronics


Case Code: COS0016

Teaching Note: Available

Structured Assignment: Available

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By the turn of the 21st century, the US computer behemoth had probably bitten off a little more than it could chew. It was into everything which sounded digital - from providing billion-dollar tech services to manufacturing $100 cameras. In all its business segments, except for its printing and imaging business, it was competing against focused competitors.

Pedagogical Objectives:

  • To discuss on how and why HP (Hewlett-Packard) has subscribed to its strategy of being present in all segments of the digital market and how far the strategy is relevant in today's fiercely competitive world

Keywords : Hewlett Packard (HP); Corporate clarity; Corporate identity; Carleton S Fiorina; Printing and imaging equipment; Computer industry; Hardware industry; Compaq; IT solutions providers; The HP way; Decentralisation; Vision, Mission & Goals Case Study; Agilent Technologies; Corporate restructuring; HP and Compaq merger; Dell and IBM (International Business Machines Corporation

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