Business Case Studies, Corporate Strategy Case Study, Imagi,International

print page
Tell A Friend

Case Categories

Corporate Strategy Case Study

Case Title:

Imagi International Holdings Ltd (HK): The Growth Dilemmas

Publication Year : 2004

Authors: Mercy Mathew, G Srikanth

Industry: Entertainment

Region:Hong Kong

Case Code: COS0013

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Boto International, a Hong Kong-based company was the largest manufacturer of artificial Christmas trees and festive products and supplied its products to stores like Wal-Mart, Kmart and Target. In 2002, Boto's management sold the profitable Christmas tree business to finance its animation start-up called Imagi International. With no experience in the field of animation, it was a challenge for Imagi's management to make it one of the top players in the Hong Kong animation industry.

Pedagogical Objectives:

  • To discuss the growth dilemmas faced by Imagi International and its endeavour to prove to its shareholders that show business was more fun and profitable than making Christmas trees

Keywords :  Imagi International Holdings Limited; Hong Kong animation industry; Zentrix; Father of the Pride; Computer graphics animation; Christmas tree business; Greenland Investment Holdings Limited; Carlyle Group; DreamWorks SKG; Francis KAO; Boto International Holdings Limited; Corporate Strategies Case Study; Growth strategies; Siegfried and Roy's show; Media and entertainment industry

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Business Law, Corporate Governence & Ethics Conglomerates Free Case Studies Case studies in Other Languages

ICMR India Case Studies

Business Environment Business Ethics Business Reports Business Strategy
Corporate Governance Economics Enterprise Risk Management Finance
HRM Innovation Insurance IT and Systems
Leadership and Entrepreneurship Marketing Miscellaneous Operations
Project Management Short Case Studies Cases in other Languages Free Case Studies

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-500 082, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap