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Case Title:

Imagi International Holdings Ltd (HK): The Growth Dilemmas

Publication Year : 2004

Authors: Mercy Mathew, G Srikanth

Industry: Entertainment

Region:Hong Kong

Case Code: COS0013

Teaching Note: Not Available

Structured Assignment: Not Available

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Boto International, a Hong Kong-based company was the largest manufacturer of artificial Christmas trees and festive products and supplied its products to stores like Wal-Mart, Kmart and Target. In 2002, Boto's management sold the profitable Christmas tree business to finance its animation start-up called Imagi International. With no experience in the field of animation, it was a challenge for Imagi's management to make it one of the top players in the Hong Kong animation industry.

Pedagogical Objectives:

  • To discuss the growth dilemmas faced by Imagi International and its endeavour to prove to its shareholders that show business was more fun and profitable than making Christmas trees

Keywords :  Imagi International Holdings Limited; Hong Kong animation industry; Zentrix; Father of the Pride; Computer graphics animation; Christmas tree business; Greenland Investment Holdings Limited; Carlyle Group; DreamWorks SKG; Francis KAO; Boto International Holdings Limited; Corporate Strategies Case Study; Growth strategies; Siegfried and Roy's show; Media and entertainment industry

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