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Case Title:

Emirates: The Ambitions and Challenges

Publication Year : 2004

Authors: Shalini, Sumit Kumar Chaudhuri

Industry: Transportation

Region:United Arab Emirates

Case Code: COS0012

Teaching Note: Available

Structured Assignment: Available

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Emirates, established in 1985 in Dubai, is one of the fastest growing airlines in the world. Despite terrorism in the Middle East countries, SARS (severe acute respiratory syndrome) and the Iraq war, Emirates has increased its passenger count and revenues significantly. As of 2004, it was the fifth highest profitable company in the world. Apart from reinforcing Dubai's position as an international aviation hub, Emirates is rapidly expanding in America and Europe to overtake its competitors like Singapore Airlines and Qatar Airways.

Pedagogical Objectives:

  • To discuss the growth plans of Emirates to become one of the leading airlines in the world and gain a sustainable competitive edge over its rivals

Keywords : Airlines industry of the world; Emirates in Dubai; 'Open skies approach' of Dubai; Dubai as an aviation hub; Qatar Airways; Locational disadvantages of Emirates; Competition of Emirates; Growth strategies of Emirates; Dubai International Airport; 'Dubai Airport cares'; The fleet of Emirates; Routes of Emirates; Growth Strategies Case Study; Foray of Emirates in China

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