Business Case Studies, Corporate Strategy Case Study, ICICI,Fail?

print page
Tell A Friend

Case Categories

Corporate Strategy Case Study

Case Title:

ICICI: Too Big to Fail?

Publication Year : 2004

Authors: T Phani Madhav

Industry: Banking, Insurance and Financial Services


Case Code: COS0008

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

nto the fifth decade of its existence, the Industrial Credit & Investment Corporation of India (ICICI) had evolved to become a behemoth in the Indian financial system. With a presence in almost every financial market segment and numerous subsidiaries, it is the bank with the second largest asset base in India. Expansions and diversifications had however raised questions about the rationale behind the expansion. When a simple rumour of a cash crunch could cause panic withdrawals running into one and a half crores in just three days, it was time to stop and consolidate their position, thought experts.

Pedagogical Objectives:

  • To discuss the meteoric rise of ICICI in India
  • To discuss whether the company should strive for better results in the markets it operates in or should go for newer opportunities as and when they present themselves
  • To discuss the possible problems because of bringing all the subsidiaries under one umbrella organisation

Keywords : Industrial Credit and Investment Corporation of India (ICICI); ICICI Bank; Reverse merger; Largest private sector bank; Retail banking; Retail portfolio; Corporate Strategies Case Study; Expansion; Consolidation

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap