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Competitive Strategies Case Study

Case Title:

Leadership Change at Indian Electronics Player Videocon: Can Kwang Ro Kim Replicate LGs Success

Publication Year : 2010

Authors: Thadamalla J, Sharma N, Syed A, Dadhwal V

Industry: Conglomerates


Case Code: COM0254IRC

Teaching Note:  Available

Structured Assignment:  Available

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"In 2008, Kwang Ro Kim, the former Managing Director of LG Electronics India Pvt Limited, joined Videocon Industries Limited as the Vice-Chairman and CEO of the company. Videocon, one of the leading consumer durable and home appliance manufacturers in India was successively losing its market share to its competitors. The leadership change was aimed at consolidating Videocon's position in the Indian market. Kim who steered LG to the market leadership in India was all set to transform Videocon also. The case tries to highlight the challenges Kim would face in replicating LG's success at Videocon.

Pedagogical Objectives:

  • To understand the various leadership styles
  • To understand the role of leadership in corporate turnarounds
  • To analyse whether Kim would be able to turn Videocon around.

Keywords : LG Electronics; Videocon Industries Ltd; Kwang Ro Kim; Leadership styles; Corporate turnaround; Localisation strategy; Indian consumer durable industry; Corporate culture; Growth strategy; Dhoot Brothers; Leadership change; Management style; Corporate restructuring

Contents : 
Kwang Ro Kim: At LG
Videocon under Kims Leadership
The Major Players in the Consumer Appliance Industry
Kwang Ro Kim: A Profile

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