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Competitive Strategies Case Study

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Case Title:

Nokia’s convergence strategies

Publication Year : 2006

Authors: Philip Anil Kumar, Mridu Verma

Industry: Telecommunications

Region:Japan

Case Code: COM0169P

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:

In 2006, Nokia based in Espoo (Finland) is the world leader in mobile communications with a global market share of 34%. It supplied mobile and fixed telecom networks including related customer services. Nokia manufactured easy-to-use and innovative products like mobile phones, devices and solutions for imaging, games, media and businesses.

Since 2000, the telecommunications, media and technology industry had focused on convergence of technology. Bringing together the media - print, TV, fixed-line telephony with the new digital world of the internet and mobility was a concept with great potential. Nokia had made attempts to integrate various features in its mobiles and upgraded them. This case study discusses Nokia’s technology convergence strategy and its attempts to become a market leader

Pedagogical Objectives:

  • To understand the technology convergence trends in the mobile industry
  • To discuss Nokia’s technology convergence strategy for its mobile handsets
  • To discuss Nokia’s competitive strategies.

Keywords : Nokia Media Master; AMPS/TDMA; 3G; Tetra; WAP; W-CADMA; Nokia E series; Competitive Strategies Case Study; Symbian OS

Contents : 
Convergence Trends inMobile Industry
Upgrading the Product Line
Nokia’s Reorgainsation
Meeting the convergence challenge
Convergence trends
Nokia’s financial statements

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