Business Case Studies, Executive Interviews, Eileen Fischer on Steve Jobs

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Interview with Eileen Fischer on Steve Jobs

March 2010 - By Dr. Nagendra V Chowdary

There is a tendency for people to overestimate the extent to which one person is responsible for the success of a company. There is also a big role played by factors inside and outside the control of any company in how it fares in the marketplace.
– Eileen Fischer
Effective executive Interview with Eileen Fischer on Steve Jobs

Eileen Fischer is a Professor of Marketing and the Anne and Max Tanenbaum Chair in Entrepreneurship and Family Enterprise. She is an active scholar in the fields of both entrepreneurship and consumer research; her work has been published in premier journals in both disciplines, including Journal of Consumer Research, Journal of Business Venturing, and Entrepreneurship Theory and Practice. Some of her work is at the intersection of the two fields, such as her current research on how reputations and brands emerge and evolve at the firm and at the individual level. In addition to her study of substantive topic areas, Professor Fischer maintains an active line of enquiry devoted to understanding how research contributions can be constructed using qualitative methodologies.

Professor Fischer obtained her PhD in Marketing and Organizational Behavior from Queen’s University in 1988 and has been a faculty member of the Schulich School of Business at York University since that time. She has held a range of administrative positions in her faculty, including Associate Dean of Research, MBA Program Director, Marketing Area Coordinator, and Director of Entrepreneurial Studies. She is currently the Chair-Elect of the Entrepreneurship Division of the Academy of Management.

Useful for Understanding of:

  • The enigma of Steve Jobs
  • Leadership style of Steve Jobs
  • The Brand of Steve Jobs
  • Innovation at Apple.
Originally Published in Effective Executive, IUP
Effective Executive Reference No. 03M-2010-03-13-06
IBSCDC Reference No. INT0123
Year and Month of Publication March 2010
Keywords Eileen Fischer, Steve Jobs,Apple Inc, Innovation @ Apple, Leadership Style of Steve Jobs, Andy Grove, Larry Ellison, iPod, iphone, iPad
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