Business Case Studies, Quantitative Methods Case Study, Ascertaining Customer Satisfaction

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Case Title:

Ascertaining Customer Satisfaction

Publication Month and Year : July 2009

Authors: Dr. Sunil Bharadwaj

Industry: Not Applicable

Region: India

Case Code: QM0007

Teaching Note: Not Available

Structured Assignment: Not Available


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Abstract:
This case study explores different types of sampling methods. Sakuma India, an FMCG player, wants to assess its customers’ satisfaction through a survey after launching a new product line. The marketing members of Sakuma discuss and suggest ways to conduct the survey. Each way has its own merits and demerits. The final question is – which method should Sakuma adopt?

Pedagogical Objectives:

  • To analyse the issues to be considered in the process of selecting the sampling
  • To discuss the merits and demerits of various sampling methods.

Keywords : Quantitative Methods; Decision Science; Analysis; Sampling; Statistics; Decision Dilemma; Survey; Random Sampling; Stratified Sampling; Cluster Sampling; Probability Sampling; Non-Probability Sampling; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping

Contents:

  • Introduction

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