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Case Title:

Customer Satisfaction with DTH Services in India

Publication Month and Year : July 2009

Authors: RagaSravanthi Vemulavada & R Muthukumar

Industry: Not Applicable

Region: India

Case Code: QM0006

Teaching Note: Available

Structured Assignment: Not Available


OR





Abstract:
This case study is meant for students pursuing course in Quantitative Methods. The case study gives information on the evolution of DTH services in India. It details the surveys conducted by the operators in various situations. The case primarily focuses on how these surveys were conducted using different types of sampling.

Pedagogical Objectives:

  • To have an in-depth understanding of sampling
  • To study the applications of various types of sampling.

Keywords : Quantitative Methods; Decision Science; Analysis; Sampling; Statistics; Decision Dilemma; Customer Satisfaction; Survey; DTH Service; Random Sampling; Stratified Sampling; Cluster Sampling; Probability Sampling; Non-Probability Sampling; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping

Contents:

  • Introduction

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