Business Case Studies, Quantitative Methods Case Study, Mattel’s Global Expansion

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Quantitative Methods Case Study

Case Title:

Mattel’s Global Expansion: Analysing Growth Trends

Publication Month and Year : July 2009

Authors: R Muthukumar

Industry: Not Applicable

Region: India

Case Code: QM0002

Teaching Note: Available

Structured Assignment: Not Available


This case study is useful for understanding ‘measures of central tendencies & dispersion in decision making’. Mattel is the world’s largest toy manufacturer. Its best known brands in the industry include Barbie, Matchbox, Fisher-Price and Hot Wheels. Through its focused localised international strategy, in recent years the company has increased its revenues from its international operations. If Mattel wants to sustain its success, what should it do? Which brand should it focus more on? Which brand of Mattel has more variation in its sales over the years? Which brand shows good average sales over the years? Based on the past growth trends, how will Mattel’s sales be in the next year? Students are asked to analyse the data using central tendencies and dispersion.

Pedagogical Objectives:

  • To understand the basics of ‘measures of central tendencies & dispersion’
  • To discuss the implications of measures of central tendencies and dispersion.

Keywords : Quantitative Methods; Decision Science; Analysis; Central Tendency; Dispersion; Mattel; Sales; Growth rate; Statistics; MBA Course Case Mapping; Business Statistics; Quantitative Methods; Course Case Mapping


  • Introduction
  • Mattel: Towards Developing Markets

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