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Operations and Project Management Case Study

Case Title:

Strategies of 7-Eleven Stores

Publication Year : 2005

Authors: Bindu Kannan, Jayasimha K.R.



Case Code: OPM0024B

Teaching Note: Not Available

Structured Assignment: Not Available

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In 2003, 7-Eleven was the largest global convenience retailer chain with revenues of $10,784.7 million. 7-Eleven operated, franchised and licensed around 25,000 stores and served around 7 billion customers daily, 24 hours, seven days a week in 17 countries, apart from the US and Canada. The retailer was facing competition from Wal-Mart and other stores like Walgreen and Starbucks. In order to differentiate itself from its competitors 7-Eleven developed various strategies in IT (Retail Information System), merchandising (including fresh foods in its merchandise), and distribution (combined distributed system). The case discusses in detail these strategies and further discusses on the business model and the network of 7-eleven stores.

Pedagogical Objectives:

  • The state of convenience store industry in the US and competition from other formats
  • How will 7-Eleven maintain its position?
  • The network of 7-Eleven stores and the efficacy of its retail information system.

Keywords : 7-Eleven stores; Wal-Mart; US Convenience store industry; Retail Information System; Franchising; Licensing; Combined; Operating Strategies Case Study; Distribution centers; Merchandising strategy; Walgreen Starbucks; James W. Keyes; Multi format retailers; Retailing; Starbucks; James W. Keyes; Multi format retailers; Retailing; Convenience Retailing; Business Model


  • Introduction
  • The US Convenience Store Industry
  • History of 7-Eleven
  • Business Model of 7-Eleven
  • Network of 7-Eleven Stores
  • Future Outlook

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