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Operations and Project Management Case Study

Case Title:

Pantaloon Retail India: Creating Successful Formats

Publication Year : 2004

Authors: M.P.Jayaprada, Senthil Ganeshan



Case Code: OPM0022B

Teaching Note: Not Available

Structured Assignment: Not Available

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The case is set in 2004 and talks about Pantaloon Retail (I) Ltd. (PRIL), which emerged as one of the most successful companies in the still nascent Indian organised retailing industry. The case briefly talks about the changing retail industry in India, and the changing consumer habits, led by its cities, with improving purchasing power. It describes how PRIL was addressing the unique issues that are faced by organised players; how PRIL developed its four main formats to target various segments in the market and the strategies it was adopting for branding, marketing and operating these stores. The case highlights the key elements that go into creating viable retail operations in a dispersed market with diverse buying habits. It also highlights the factors that affect profitability in retailing in developing markets such as India.

Pedagogical Objectives:

  • Organised retailing industry economics
  • Unique issues faced by organised players in the Indian retailing industry
  • Building competitive advantage in retailing
  • Importance of understanding consumer attitudes in a growing, traditional economy
  • Analyse if PRIL can replicate its category management method across all its retail formats
  • Can in-house brands succeed the same way in all product categories
  • How would PRIL’s plans change if foreign investment is allowed in India.

Keywords : Organised Retailing; Operating Strategies Case Study; Retail Store Formats; Merchandising; Store Design; Consumer Shopping Habits; Category Management; Supply Chain; Private Labels; Innovations in Retail industry; Profitable Retail Operations; Food Retail; Fashion Retailing


  • Organised Retailing in India
  • Pantaloon Retail India Limited
  • 'The Pan-Indian Model of Retail'
  • Standing Tall
  • Business Logic, Innovation and Ambition

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