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Operations Management Case Study

Case Title:

Crisis at Strocem RMC: Significance of Operations Management

Publication Month and Year : December 2009

Authors: Syed Abdul Samad & Dr. V. Srinivas

Industry: General Business

Region: India

Case Code: OM0021

Teaching Note: Available

Structured Assignment: Not Available


Strocem RMC is a Ready Mix Concrete (RMC) manufacturing plant owned by Deepak. As he is a civil engineer and knows the in and out of the entire manufacturing process, he alone manages all the operations of the plant. But of late he is unable to coordinate with the human resources and the supply chain requirement of the company. As a result, he has to face a shortage of workers in the production process and also received some complaints regarding the delays in delivering the product to his clients. When consulted, his friend Rajesh advises him to hire an operations manager. The case highlights the significance of Operations Management (OM) in any firm.

Pedagogical Objectives:

      This case study helps the students to understand:
  • OM and its significance
  • Production systems and OM in organisational chart
  • OM and the role of an operations manager in company’s decision makingprocess
  • Historical development of OM and current issues.

Keywords : Operations Management, Organizational Chart, Operations Manager, Production System, Services Operations, Operations of Products, Operations Research, Strategic Plannning, Project Management, ust-in-Time, Total Quality Management, Business Process Reengineering


  • Introduction
  • Suggested Questions for Discussion

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