Business Case Studies, Operations Management Case Study, Fun World, Management’s Decision Dilemma

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Case Title:

Fun World: The Management’s Decision Dilemma

Publication Month and Year : December 2009

Authors: RagaSravanthi Vemulavada, R. Muthu kumar

Industry: General Business

Region: India

Case Code: OM0013

Teaching Note:  Available

Structured Assignment: Not Available


OR





Abstract:
Fun World is India’s first and most popular amusement park, which is located in Mumbai. It even has a water-based theme park called Lakes. The amusement park earned a reputation as the perfect leisure destination for people looking for a refreshing break. The park has a variety of rides ranging from Giant Wheel, Go Karting to Mini Kombat, Slippery Sultan. At any given time, it can be seen that many people wait in queues for these rides. Even though many people prefer waiting in the queue, few people lose patience and leave. This, in turn, results in losses. So the existing operations head Tim Mike (Mike) hired James Murphy (James), a consultant and expert in Decision Sciences who visited the park andobserved the waiting lines. After observation, James decided to implement constant service time model in order to reduce the waiting times in the queues. He even advised to change the automated operator and use a new operator so that the waiting time can be reduced. The case study mainly deals with how the constant service time model has been implemented in Fun World in order to reduce the waiting times.

Pedagogical Objectives:

  • To understand the basics of Waiting Lines and Queuing Theory
  • To understand Constant Service Time model.

Keywords : Waiting Lines and queing theory, Constant Service Time zmodel, Waiting Line Costs, Single Channel Queuing Model, Multi Channel Queuing Model, Queing System, Exponential Service times, Course Case Mapping

Contents:

  • Introduction
  • Suggested Questions for Discussion

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