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Case Title:

Victor in India: Six-Sigma Implementation

Publication Month and Year : December 2009

Authors: RagaSravanthi Vemulavada Dr. V. Srinivas

Industry: General Business

Region: India

Case Code: OM0008

Teaching Note:  Available

Structured Assignment: Available


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Abstract:
The case study primarily deals with Victor Motor Company (Victor), a renowned car manufacturer in Australia. The company forayed into the Indian Market in the 1980’s. The company, which has been enjoying 70% of the stake in car market in Australia, started getting numerous complaints from its customers in India and not many were ready to buy its cars. After assessment, the company’s newly appointed CEO realised that the cars were not manufactured keeping the Indian road and climatic conditions in mind. Even the quality standards of the car were very low which in turn affected the sales of the car. The company implemented Six-Sigma methodology to improve its quality standards. What remains a question is will the company be able to achieve all the targets set by the CEO? By implementing a Six-Sigma programme, will the company be able to solve all its quality related issues and manufacture defect-free cars? Can any company facing quality related issues implement Six-Sigma programme?

Pedagogical Objectives:

  • To analyse Total Quality Management
  • To understand Six-Sigma programme.

Keywords : Total Quality Management, Six Sigma, Six Sigma Quality, Six Sigma Methodology, Six Sigma program, Six Sigma tools, Six Sigma in improving the quality of cars, Statistical Quality Control, flowcharts, Run charts, Pareto charts, Check sheets, Cause-and-effect diagrams, Opportunity flow diagrams, Control charts

Contents:

  • Introduction
  • Suggested Questions for Discussion

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