Business Case Studies, Operations Management Case Study, Excel Printers, Capacity Planning

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Operations Management Case Study

Case Title:

Excel Printers: A Startup Company’s Capacity Planning

Publication Month and Year : December 2009

Authors: R Muthu Kumar

Industry: General Business

Region: India

Case Code: OM0001

Teaching Note:  Available

Structured Assignment: Not Available


Manoj and Tripathi are good friends and they do not want to join their family business. Because of the inclination towards printing works, they wanted to start their own printing business with monetary help from their families. However, they do not want to do it in a big way. They wanted to do the occupation on their own and learn from it. They purchased printing equipment, which consists of two high speed printers and that can be operated by one operator. When they reviewed their business after few months, they found that it has grown considerably. But, they still wanted to take it further and therefore took up new advertising and marketing initiatives, highlighting their new incentives. Due to advertising and new customer incentives, orders began pouring in. Both of them reviewed the orders and discussed about determining the capacity of their operation and the current load on their facility. The case study deals with the company’s capacity planning issues because of increased orders. The case study is useful for understanding the concept of capacity planning in Operations Management.

Pedagogical Objectives:

      To understand the concept of capacity planning
  • To discuss about advantages of capacity planning.

Keywords : Operation Management, Layout Planning, Assembly Line Balancing, Efficiency, Cycle Time, Work Station, Productivity, Profitability Course Case Mapping


  • Introduction
  • Suggested Questions for Discussion

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