Business Case Studies, Positioning, Repositioning, Reverse Positioning Case Study, Fox Business Network (FBN) – Talking Business to the Common Man?

print page
Tell A Friend

Case Categories

Positioning, Repositioning, Reverse Positioning Case Study

Case Title:

Fox Business Network (FBN) – Talking Business to the Common Man?

Publication Year : 2008

Authors: Roopesh Ramakrishnan and Brinda Gothandapani Bharathi S. Gopal

Industry: Entertainment


Case Code: POS0032B

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

In 2007, News Corporation owned by the media mogul, Rupert Murdoch launched an exclusive channel, Fox Business Network (FBN). The new channel was different from CNBC which had a strong foothold in the business news market. FBN differentiated itself by offering business news to the common man and kept away from the elite and the serious audience served by CNBC. By choosing a different audience, was FBN bypassing direct confrontation with the market leader? Would serving the mainstream audience help FBN sustain in the long run?

Pedagogical Objectives:

  • To analyse the competitive scenario of the business news market in the US
  • To analyse the scope of differentiating its market entry and performance by using bypass attack strategies
  • To analyse whether the competitive strategies adopted by FBN be successful and payoff in the long-run?

Keywords : Fox Business News; CNBC; Bloomberg; By-pass market entry startegy; innovative programming; NBCU; Business News; Financial News; Common Man; Naked Cow Boy; Innovation Management Case Study; CNN


  • FBN: Entering a Tough Market
  • FBN: Bringing Business News to the Masses
  • FBN – A Futile Pursuit?

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-500 082, Telangana, INDIA, E-mail:

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap