Business Case Studies, Positioning, Repositioning, Reverse Positioning Strategies Case Study, iPod flat panel iMAC's, Apple Computer Inc

print page
Tell A Friend
Bookmark
 

Case Categories

Positioning, Repositioning, Reverse Positioning Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

iMAC G5's Success: iPod's Halo Effect

Publication Year : 2005

Authors: Sireesha M, D. Satish

Industry: Engineering, Electrical and Electronics

Region:USA

Case Code: POS0007

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
In the first quarter of 2004, the sales of iPod, Apple Computer Inc.'s most popular digital music player, exceeded that of its unique Macintosh desktops. The increase in total revenues of Apple and the steady sales of iMAC, introduced in the late 1990s during company's restructuring, was attributed to iPod, which had been an important spoke in Apple's strategy to create a digital hub. In the fourth quarter of 2004, Apple released its third generation iMAC - the iMAC G5 that resembled the iPod in aesthetics and endorsed it with a tagline 'From the makers of iPod.'

Pedagogical Objectives:

  • To discuss the pros and cons of Apple's strategy of leveraging iMAC G5 on the halo effect of the iPod.

Keywords : Apple Computer Inc; Microsoft Windows; iPod flat panel iMAC's; iTools; PowerMac; Halo effect; PC clones; Cross-licensing; Digital hub and digital lifestyles; Retail store productivity; Core Competency & Competitive Advantage Case Study; Portable music device market; Bundled software package; Steve Jobs

Contents:

  • iMAC: AlI-In-One Ease
  • iMAC G5: From the Makers of iPod

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»







Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap