Business Case Studies, Leadership Case Study, Colgate-Palmolive, Leadership Style of Reuben Mark

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Leadership Case Study

Case Title:

Colgate-Palmolive: Leadership Style of Reuben Mark

Publication Year : 2008

Authors: Florence Nightingale.P & Doris Rajakumari John

Industry: Home Appliances and Personal Care Products


Case Code: LDS0027C

Teaching Note: Available

Structured Assignment: Available

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Colgate-Palmolive, headquartered in New York City is the world leader in oral care products. Its consistent success in the oral care segment was attributed to Reuben Mark (Mark), who has been the CEO of Colgate-Palmolive for the past 23 years, since 1984. As the company’s CEO, Mark stressed that focus is an important element of leadership at Colgate-Palmolive. His business ideas reflect his accumulated experience and his humane view of how to lead a business organisation. He persistently focused on achieving consistent growth which is required to maintain the company’s global success and make it stronger. Mark followed a different style to lead the company. According to Mark, it is the management’s responsibility to implement and make improvements in the organisation so as to move it towards excellence. The case study allows for discussion on how personal styles of leadership influence corporate leadership styles.

Pedagogical Objectives:

  • To analyse the different leadership styles that drive a company’s success
  • To analyse how personal beliefs, attitudes, lifestyles influence business decisions
  • To analyse the leadership styles of Reuben Mark and his views on corporate leadership.

Keywords : Colgate-palmolive, Leadership Style, Corporate Leadership, Ian Cook, Effective Leader, Transformational Leadership, William Colgate, Business Decisions, Leadership Case Study, Restructuring, Moving the Bell Curve, Reuben Mark


  • Colgate -Palmolive: Reuben Mark's Foundation
  • Reuben Mark's Leadership Style
  • Reuben Mark: Leaving Behind a Legacy

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