Business Case Studies, HRM / OB Case Study, Wipro’s Azim Premji, Leadership

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HRM / OB Case Study

Case Title:

Wipro’s Azim Premji: Level 5 Leadership Style?

Publication Month and Year :  June 2009

Authors:  J. Shalom Jenifer & Lekha Ravi

Industry:  Not Applicable

Region: India

Case Code:  OB0021

Teaching Note:  Available

Structured Assignment:  Available


Wipro was a small insignificant vegetable oil company in 1947, which grew into a multinational conglomerate in the 21st century. Wipro Technologies, one of the largest software companies in India is headed by Azim Premji (Premji), whose attributes point towards level 5 leadership style. Sound values, integrity and professional will were identified as the impetus that drove Premji to churn Wipro from a $2 million company to a $1.76 billion one serving customers across the globe. Premji's sharp strategic vision and crisp communication skills led his team to strive for excellence. He has been known for his modesty, simplicity and non-extravagance.

The case study helps to perceive the concept of Level 5 leadership and further maps Azim Premji as Level 5 leader.

Pedagogical Objectives:

  • Analyse various leadership styles and personality traits
  • Study Azim Premji's personality traits and leadership styles that influenced Wipro's success
  • Comprehend the role of Level 5 leadership in the growth of an organisation.

Keywords :  Leadership, Level 5 Leadership, Leadership Traits, Leadership Types, Are Leaders Born or Made?, Understanding Leadership, Leadership Theories, Behavioral Theories, Contingency Theories, Leadership Skills, Determinants of Leadership, Challenges to Leadership, Leader Vs Manager, WIPRO, Azim Premji, Indian Leaders, Corporate Leadership, Organizational Behavior, OB, Organizational Behavior case study, Motivation Case Study, MBA, MBA Program, Course Mapping


  • Wipro's Growth under Azim Premji
  • Azim Premji's leadership style
  • Premji's interpretation of Leadership
  • Premji's Level 5 leadership
  • History of Wipro
  • Wipro's Businesses

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