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HRM / OB Case Study

Case Title:

Organisational Communication Blunders

Publication Month and Year :  June 2009

Authors:  Dr. G. Prageetha Raju & Diganta Chakraborti

Industry:  Not Applicable

Region: Not Applicable

Case Code:  OB0007

Teaching Note:  Available

Structured Assignment:  Not Available

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Communication is the ever-present activity by which people relate to one another and combine their efforts. It is necessary to perpetuate the health of the organisation. The present case talks about a popular company Alpha India dealing in home appliances, personal care and food products. The protagonist is Sagar Varma (Sagar) who is a successful sales person in this company and one fine day he receives an e-mail that he is promoted and transferred to the Head Office. He is thoroughly disappointed with the promotion as he is not familiar with the new role he is to play and also the people to whom he reports do not brief him or educate him about his duties. Then, he meets the VP, Dayanand Awasthi (Dayanand) of the company in a meeting, which he attends in an ignorant state and is rebuked by the VP. Tushar who is two levels above Sagar informs the VP that Sagar is new, disregarding on the part of Dayanand causes severe embarrassment to Sagar. However, Dayanand realising that he has been too rude to Sagar, apologises to him.

Pedagogical Objectives:

  • To understand the various forms of communication, elements and process of communication
  • To understand the problems/barriers of communication.

Keywords :  Communication, functions of communication, communication process, direction of communication, downward, upward, lateral, interpersonal communication, oral communication, written communication, nonverbal communication, organisational communication, barriers to effective communication, filtering, selective perception, Organizational Behavior, OB, Organizational Behavior case study, Motivation Case Study, MBA, MBA Program, Course Mapping


  • Introduction
  • Questions for Discussion

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