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HRM / Organizational behaviour Case Study

Case Title:

Google's HR Dilemma

Publication Year : 2006

Authors: Ms. Mridu Verma

Industry: Internet and e-commerce


Case Code: HRM0025P

Teaching Note: Available

Structured Assignment: Not Available

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Google’s high growth rate is creating new HR challenges for the company. Google has built a culture where a well-chosen elite accommodates flexibility, shifting roles and, above all else, urgency. As Google grows in size and strength, it is a challenge to maintain the pace of innovation and convey a sense of empowerment to Google’s engineers and product managers. There is a risk of the organisation losing its dynamism and becoming more bureaucratic. The case discusses Google’s recruitment process, its efforts to entice the best talent in the industry, its unique work culture and its efforts to maintain the pace of innovation. Can the fast growing company also develop an inventive streak in human resources as it competes for an increasingly tight supply of search-programming talent?

Pedagogical Objectives:

  • The case traces Google’s HR policy, recruitment, work atmosphere and its efforts to manage innovation
  • It also discusses Google’s efforts to maintain the feel of a small team, the innovative edge and the challenges it faces in the process.

Keywords : Google, HR, Team, Innovation, Supply of talent, Search programming, Recruitment process, Work atmosphere, Stock options, Employee retention programme, Data-based discussions, HRM Case Study, Hiring, Business


  • Introduction
  • Background
  • Hiring
  • Work Atmosphere
  • Managing innovation
  • Looking Ahead

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