Business Case Studies, Finance, Accounting and Control Case Study, UK's Egg in France

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Finance, Accounting and Control Case Study

Case Title:

UK's Egg in France

Publication Year : 2004

Authors: Guru Dutta P & G Srikanth

Industry: Banking, Insurance and Financial Services


Case Code: FAC0008

Teaching Note: Not Available

Structured Assignment: Not Available

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Egg Plc was one of the leading on-line banks in the UK. Within four years of its establishment, it went on to become one of Europe's rare, profitable 'on-line' banks. In 2002, Egg entered France by launching a credit card, 'La Carte Egg'. Egg credit card was a huge success in UK. However, the company's performance in France was extremely poor though it adopted similar strategies that had given it considerable success in the UK market.

Pedagogical Objectives:

  • To discuss Egg's strategic initiatives in the French credit card market
  • To discuss the problems Egg encountered in the French market and the challenges that the company faced in the future.

Keywords : Egg credit card in France, LA Carte Egg, Bank of England, Interest rates, Zebank, Annual percentage rate, French financial cards market, Paul Gratton, Finance Case Study, Internet financial services, Credit card research group, French Gross Domestic Product (GDP), Credit purchase, Financial leverage, Egg Internet savings account, Cash back

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