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Case Title:

Rein in Spam

Publication Year : 2004

Authors: Sumit Kumar Chaudhuri

Industry: Internet and e-commerce

Region:Global

Case Code: GBE0019

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
The alarming growth of spam threatened the viability of e-mail services. On average, 30% of the e-mails processed by Internet service providers were spams. By blocking sites and jamming servers, spam was playing havoc with the global business.

Pedagogical Objectives:

  • To discuss the emergence of spam, and the measures taken by software firms and the governments, through legislation, to curb it.

Keywords : Spam, Internet, Internet service provider, E-mail, Junk mails, Technology Management Case Study, Types of spam, Fighting spam, Coalition against unsolicited commercial e-mails, Legislation, CAN-SPAM Act of 2003, Goodmail, E-mail stamps, Types of filters, Penny black system, Iron port system

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