Business Case Studies, Corporate Social responsibility Case Study, GE,The Ecoimagination Challenge

print page
Tell A Friend

Case Categories

Corporate Social responsibility Case Study

Case Title:

GE - The Ecoimagination Challenge

Publication Year : 2006

Authors: Sonali Ray

Industry: Conglomerates


Case Code: CSR0034K

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

The case analysed General Electric’s ‘ecoimagination’ strategy launched by CEO Jeffrey Immelt in May 2005. It took a brief look at the company’s growth strategies in the recent past, particularly under its larger-than-life CEO Jack Welch. It discussed GE’s research initiatives, its earlier position with regard to environmental challenges, and the rationale behind GE’s shift in position with respect to green technologies. The case also viewed GE’s ‘ecoimagination’ strategy from the ‘green is green’ perspective, meaning that investing in environmental technologies made economic sense for the company. This case offers scope for discussion in the areas of business strategy and corporate social responsibility. In particular, it opens up possibilities for discussion on the recent debate on whether corporate social responsibility initiatives can be aligned with the profit-making motive of companies.

Pedagogical Objectives:

  • To understand the importance of having environment friendly image for corporate
  • To analyse GE’s research initiatives in green technology and its rational in business perspective
  • To discuss possibilities of aligning profit objective and CSR initiatives.

Keywords : Corporate Social Responsibility Case Study Strategy, Corporate social responsibility, Environment, Jeffrey Immelt, General Electric, Eco-imagination, Management, Jack Welch, Business ethics, Green technologies, Research, Imagination, Chief executive officer (CEO), Culture, Profits

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Roger L MartinRoger L Martin

    Roger L Martin, is Dean of Joseph L Rotman School of Management, Toronto.

    Speaks on Corporate Social Responsibility
  • Dr. Michael HopkinsDr. Michael Hopkins

    Dr. Michael Hopkins, is CEO and Chairman of MHC International Ltd. (London & Geneva)
    Speaks on Corporate Social Responsibility
  • Mark R KramerMark R Kramer

    Mark R Kramer, is the founder and Managing Director of FSG

    Speaks on Corporate Social Responsibility
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap