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Case Title:

Bausch & Lomb and the ReNu Crisis

Publication Year : 2006

Authors: Ms. Shruti Khatri & Ms. Mridu Verma

Industry: Health Care

Region:USA

Case Code: CSR0030P

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Bausch & Lomb is one of the most reputed and trusted companies in health care and eye care worldwide. The company has had a good record with the safety of its products. In early 2006, though, the company faces problems with one of its products, ReNu MoistureLoc. The product is said to cause a rare but risky infection in the user’s eyes. The case discusses the ReNu incident and actions taken by Bausch & Lomb. It focuses on the company’s crisis management and repercussions of the incident.

Pedagogical Objectives:

  • To discuss the crisis that Bausch & Lomb faced in 2006 due to its most popular eye care product ReNu MoistureLoc
  • To discuss the way the company’s crisis management team handled the whole issue and the effects it had on the company.

Keywords : Corporate Social Responsibility Case Study Bausch & Lomb, ReNu MoistureLoc solution, Fusarium Keratitis, Eye infection, Lawsuit against Bausch & Lomb, Crisis management, Ronald Zarella, Lens care, Lens cleaning solution

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