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Going Global and Managing Global Businesses Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
GGL0042 Vodafone (C): Sarin ‘Follows’ Pug
GGL0041 China Europe International Business School (CEIBS): Going Global
GGL0040 Vodafone (A): Sarin Gets Stumped!
GGL0038 The global and local strategies of the international food chains in India
GGL0037 Emergence of China in the Global E-Commerce Market (A): Dragon Drags on Adaptation
MES0085C Shanghai Tang: Taking Chinese Fashion to the World
MES0064 Walt Disney Co. (B): Disney in India
INA0087 Cosmetic Industry (B): L’Oreal’s Globalisation strategies
GRS0175 Walt Disney Company (A): The Emerging Markets Strategies
BBP0090 Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
VCA0014 Zara: The Spanish Fashion Chain’s Global Expansion: Is it Moving Too Fast?
MES0031 Cisco in India: India as a Resource to India as a Market
MES0029 Honda: As Acura in USA and as Legend in Japan?
GRS0089 Patrick J. McGovern's International Data Group: Growth Strategies in Asia
GRS0087 TESCO, UK's Largest Supermarket Group: International Expansion Strategies
GRS0086 ZTE Corporation: The Chinese Telecom Equipment Maker's Global Expansion Strategies
GGL0052K Vodafone Rethinking Global Strategy
GGL0050A Rasna Going Global
GGL0036 Coca-Cola in Japan: From Role Model to Role Reversal
GGL0035 ‘Made in Singapore’: Glamorizing the Manufacturing Sector?


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* Teaching Note
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Please note that a complimentary copy of the teaching note will be provided to a Faculty Members and Course/Training Instructors who purchases minimum of 10 copies of a case study.

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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