Business Case Studies, Mergers, Acquisitions and Takeovers Case Study, Metlife's Acquisition of Citigroup's Insurance Arm, Travelers Inc , The Synergies

print page
Tell A Friend

Case Categories

Mergers, Acquisitions and Takeovers Case Study

Case Title:

Mahindra & Mahindra’s Acquisition of Punjab Tractors

Publication Year : 2010

Authors: S Chaudhuri

Industry: Automobiles


Case Code: MAA0198IRC

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Mahindra & Mahindra Ltd (M&M) acquired a stake of 43.3% in Punjab Tractors Ltd (PTL), and made an open offer to acquire an additional 20% stake in PTL. The acquisition would increase M&M's geographic presence and would also enable the company to enter new segments (various horsepower (hp)). But in order to do that, M&M had to face several challenges, such as labour unrest and the rivalry with the Punjab government. Hence, the analysts were sceptical whether the deal would turn out to be profitable for M&M.

Pedagogical Objectives:

  • To analyse the rationale of the acquisition of Punjab Tractors
  • To analyse the potential and challenges of the deal on M&M.
  • To analyse the political impact on any merger deal.

Keywords : Swaraj Motors, Escorts, Tractors and farm equipment (TAFE), Hindustan machine tools, New Holland India, John Deere, Deutz-Fahr, Farm equipment segment (FES), Horsepower, Bhoomiputra, Jiangling Motors Company, Eicher, Yanmar, North-based international tractors, Hinduja group, Ashok Leyland

Contents : 
Indian Tractor Industry: Turning Around
Geographic Classification of Indian Tractor Industry
Mahindra & Mahindra Ltd: The Leader in Indian Tractor Market
M&M Acquisition of Punjab Tractors Ltd

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Dr. Michael HammerDr. Michael Hammer

    Visiting Professor at MIT and a Fellow at Oxford University.
    Speaks on Change Management
  • Don SullDon Sull

    Donald N Sull is a Professor of Management Practice in Strategic and International Management at the London Business School.
    Speaks on Strategy Execution
  • Michael BrimmMichael Brimm

    Prof. Michael Brimm is Emeritus Professor of Organization and Management at INSEAD.
    Speaks on Managing Complexity
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap