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Case Title:

Indian Automobile Company Mahindra & Mahindra Acquires Kinetic: A Smart Deal

Publication Year : 2010

Authors: S Bindal, D Arora, S Chaganty

Industry: Automobiles

Region:India

Case Code: MAA0194IRC

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Mahindra & Mahindra known for its signature utility vehicles and tractors have recently forayed into the two-wheeler space by acquiring the assets of Kinetic Motors which was undergoing financial turmoil. Mahindra, who has already made a mark in the semi-urban and rural areas with its sports utility vehicles, aims to diversify and establish a strong foothold in the two-wheeler segment of the automobile industry which is the second largest in the world. The case throws light on the acquisition deal between the two companies by critically analysing it.

Pedagogical Objectives:

  • To the origin and growth of Mahindra & Mahindra in the automobile market
  • To the favourable macroenvironmental factors which led to the acquisition.
  • To the challenges faced by Mahindra & Mahindra in a competitive two-wheeler market.

Keywords : Mahindra Automobile, Kinetic Motors, Two-wheelers, Four-wheelers, Diversification, Acquisition, Macroenvironmental factors, Kinetic engineering, Two-wheeler industry, Research and development

Contents : 
Mahindra & Mahindra
Awards received by Mahindra & Mahindra (M&M)
Acquisition of Kinetic
Kinetic’s History and milestones
Two Wheeler Sales in India

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