Business Case Studies, Mergers, Acquisitions and Takeovers Case Study, Daimler,Chrysler

print page
Tell A Friend
Bookmark
 

Case Categories

Mergers, Acquisitions and Takeovers Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Why Daimler Sold Chrysler?

Publication Year : 2007

Authors: Dileep.R.warrier, I B Sarvanan

Industry: Automobiles

Region:US

Case Code: MAA0145C

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study
OR





Abstract:
Daimler Benz AG, one of the leading German automobile manufacturers and Chrysler Corporation of US joined hands in a transnational merger in 1998 for $36 billion. Daimler Benz, expected to gain access to North American markets through this deal while Chrysler hoped that it can come out of its losses and pursue global expansion. But, the relationship between the two went sour due to differences in managerial decision-making and organisational culture. Apart from difficulties in achieving synergies, Chrysler suffered further loss in 2000. Chrysler again incurred losses in 2003 and in 2006. In the wake of losing market share and stock prices, Daimler started looking for a strategic partner or a probable buyer to turnaround Chrysler units in America.

Pedagogical Objectives:

  • To analyse Merger dynamics
  • To analyse Factors influencing successful mergers
  • To discuss Global trends in automobile industry (US in particular).

Keywords : Daimler Chrysler Merger; US Automobile Industry; Transplant Operations; Toyota; Big 3; Mercedes Benz; Management Culture; Cerberus Capital; Mergers,Acquisitions,Alliances Case Study; Crossover vehicles; SUVs; Dieter Zetsche; Juergen Scrempp; Toyota Prius; John Snow; United Automobile Workers

Contents : 
US Auto Industry
Daimler Chrysler Merger
Segment-wise Sales of Cars in US
Daimler-Chrysler Divisions: Return On Assets

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Dr. Michael HammerDr. Michael Hammer

    Visiting Professor at MIT and a Fellow at Oxford University.
    Speaks on Change Management
  • Jim CollinsJim Collins

    Founder of Management Laboratory in Boulder, Colorado
    Speaks on Level 5 Leadership
  • Al RiesAl Ries

    Chairman of Ries, an Atlanta-based marketing strategy firm
    Speaks on Brands and Branding
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap