Business Case Studies, Mergers, Acquisitions and Takeovers Case Study, Bank of America,MBNA

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Mergers, Acquisitions and Takeovers Case Study

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Case Title:

The Bank of America-MBNA Merger: Creating a Giant in the American Credit Card Industry

Publication Year : 2006

Authors: Nirali Parikh, Mr. Amandio F. C. da Silva, Joel Sarosh Thadamalla

Industry: Banking, Insurance and Financial Services

Region:US

Case Code: MAA0101A

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Bank of America, the second largest bank in the US, acquired MBNA, the third largest issuer of credit cards in the US, enabling the merged unit - Bank of America N.A. - to become the country's largest issuer of credit. Bank of America adopted inorganic route to grow. The merger was opposed by some consumer advocacy groups. The case study highlights issues related to the merger and its repercussions on the credit card industry.

Pedagogical Objectives:

  • Analyse the American Credit card industry and share of Bank of America
  • To understand the growth strategies of Bank Of America thorough in organic growth route
  • To Analyse the effect of mergers and acquisition in the credit card industry.

Keywords : Mergers,Acquisitions,Alliances Case Study;Credit Card Industry; Bank of America; MBNA; banking; investment banking; merger, acquisition; competition; competitive strategy; monopoly; consumer action; synergy; United States of America (USA)

Contents : 
Bank of America
Acquisition Details
Bank of America Corporation share price
BANK OF AMERICA CORP. FINANCIAL HIGHLIGHTS

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