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Competitive Strategies Case Study

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Case Title:

Barnes & Noble vs Amazon.com

Publication Year : 2006

Authors: Ms. Shruti Khatri & Ms. Mridu Verma

Industry: Internet and e-commerce

Region:USA

Case Code: COM0229P

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Amazon.com (Amazon) is the world’s largest online seller of books, music and video products and arch rival Barnes & Noble (B&N), one of the largest physical retailers of books in the US. Amazon rules the online selling market and B&N though a well established brand name in physical stores is trying to be the online market leader as well. The case discusses B&N’s strategies against Amazon. Both the companies are trying to capture larger market share and increase sales. Will their respective strategies give them an edge over the other?

Pedagogical Objectives:

  • To discuss the market scenario in the US book retail industry and the two major players operating in it – Barnes & Noble and Amazon.com
  • To discuss the different strategies operated by both the companies and the effects on their market share.

Keywords : Online book selling, Marketing Strategies Case Study, Amazon.com, Barnes & Noble, Book retail industry, Amazon losing market share, Physical stores, Strategy, Competition

Contents : 
Advertisements of Amazon.com on world wide web
Advertisement of Barnesandnoble.com
Amazon.com’s Strategy
Landmarks of Book Retail Industry

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