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Competition and Strategy / Competitive Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
COM0189K Microsoft`s Zune: Competitive Challenges for Apple’s iPod
COM0187K Microsoft`s Internet Explorer 7: A Competitive Response to Mozilla`s Firefox?
COM0183B Motorola’s Competitive Strategy: Will It Work?
COM0182B Japanese Luxury Cars overtake American Cars in the US Market
COM0181A Home Depot- A Strategic Dilemma
COM0179 Piaggio vs Honda: The Strategic Lessons
COM0178 Air Deccan (A): The Captain’s Cocktail
COM0177 Nokia vs Motorola: Fight for Market Share - Flight of Margins? (B)
COM0175 Gol: Brazil's Low-cost Airline: Popularising Air Transport
COM0174 Nokia vs Motorola: Fight for Market Share - Flight of Margins? (A)
COM0146C Carrefour in China: Savoring the Success
COM0145C Screen Wars - LCD vs. Plasma
COM0143C DTH vs. Cable TV- Sky Wars in India
COM0142C AMD vs. Intel - Strategies for growth
COM0138C Ryanair: Flying High in a Competitive Atmosphere
BBP0090 Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
SPN0002 Novelis, Alcan's Spinoff: Staying Competitive?
MES0034 Walt Disney Company in China
MES0033 Starbucks in Ireland
MES0030 Toyota in France


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* Teaching Note
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