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Competition and Strategy / Competitive Strategies Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
GBE0009 Eli Lilly’s Cialis – A Rising Star
ENT0009 Silicon Fen – The Cambridge Clusters
COS0020 Microsoft’s Biggest Threat: Microsoft’s Success
COS0017 Indian Oil Companies’ Race for Self-reliance: Risks and Rewards
COS0006 General Motors experiment with Saturn in the small car market
COM0238 Sony’s Cost Cutting Strategies
COM0072 Progressive Corp: The Auto Insurer’s Competitive Strategies
COM0071 PlayStation vs Xbox: The Battle for Supremacy
COM0067 Indian Banks: Looking for Alternative Technologies
COM0062 Bose Corporation: Riding the Sound Wave
COM0061 DHL in India – The Competitive Strategies
COM0048 BHP Billiton: The Australian Mining Company’s Growth Strategies
COM0047 AstraZeneca’s Crestor: Challenges in the US Market
COM0046 FedEx: Revolutionising Global Express Delivery
COM0045 Uniqlo Retail Stores in Japan- Turning Challenges into Opportunities
COM0044 Samsung in India: The Growth Strategies
COM0043 Ranbaxy Laboratories: The Winning Chemistry
COM0042 NTT DoCoMo vs. KDDI: The Price War
COM0041 Mozilla: Microsoft IE’s Challenger


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