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Competitive Strategies Case Study

Case Title:

DELL: PCs In Pieces?

Publication Year : 2005

Authors: Padma Iyer

Industry: Engineering, Electrical and Electronics


Case Code: COM0139C

Teaching Note: Available

Structured Assignment: Available

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The case describes the challenges that the Dellís Personal Computer (PC) business faces. The case aims at providing discussion points regarding Dellís present strategies in dealing with the changing PC market. The case traces the growth of the PC industry and reasons for retardation of the growth. It also intends to raise debate on Dellís business model and the viability of the model in todayís competitive scenario. The case is designed to help understand the PC industry, Dellís position as a PC maker, competition faced by Dell and impact of its business model on the market as well as on the prospects of its growth in other related areas.

Pedagogical Objectives:

  • To understand the PC industry and Dellís position as a PC maker
  • To understand the competition faced by Dell
  • To understand the impact of Dellís business model on the market as well as on the prospects of its growth in other related areas.

Keywords : Dell; Personal Computers/pcs; PC Industry; Laptops; Desktops; Competitive Strategies Case Study; Michael Dell; Global PC Market; Dell Strategies; Replacement Cycle; PC Price Wars Portable Computers

Contents : 
About The Pc Industry
About Dell
New Challenges
Top Ten Pc Vendors 2004

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