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Competitive Strategies Case Study

Case Title:

Royal Mail Group: Gaming up with Competition

Publication Year : 2005

Authors: Bindu Kannan

Industry: Postal Services


Case Code: COM0130B

Teaching Note: Not Available

Structured Assignment: Not Available

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Royal mail Group, a public limited company had been providing postal services for over 360 years in the UK. The group operated under the brands, Royal Mail, Post Office and Parcelforce Worldwide and was known for offering value for money and high quality customer service. In 2000, the group reported a loss of £240 million which continued till 2003. So, the government had asked Postcomm (regulatory body) to liberalise the postal market in three stages starting from 2003. Royal mail also underwent major restructuring in 2003, under the leadership of Allan Leighton, Chairman of Royal Group and Chief Executive, Adam Crozier

Pedagogical Objectives:

  • The state of postal services in the UK
  • Business model of Royal mail group
  • Restructuring initiatives of Royal mail group.

Keywords : Royal mail; Postal services in the UK; Post watch; Allan Leighton; Adam Crozier; Universal Service Obligation; Bulk Mail; Business Model; Competitive Strategies Case Study; Post Office Ltd.; Parcel force Worldwide; single daily delivery system

Contents : 
Postal Services in the UK
Product Portfolio of Royal Mail
Business Unit of Royal Mail Group
The Renewal Plan
Improving Efficiencies
Future Outlook
Royal Mail’s 15 performance targets
Timeline of Royal Mail Group

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