Business Case Studies, Marketing Strategies / Strategic Marketing Case Study, Apollo Hospitals, Healthcare Tourism

print page
Tell A Friend
Bookmark
 

Case Categories

Marketing Strategies / Strategic Marketing Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Apollo Hospitals: Leading the Way to Healthcare Tourism

Publication Year : 2006

Authors: Joel Sarosh Thadamalla & Dr. A.V Vedpuriswar

Industry: Health Care

Region:India

Case Code: MKS0041A

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:

The trend of seeking medical care elsewhere began some thousands of years ago and has now emerged as a niche industry. Healthcare tourism offered consumers world-class treatment facilities at a reduced cost and also offered associated benefits like travel abroad. Around the world, Hong Kong, Lithuania and South Africa were emerging as big healthcare destinations. In Asia, Healthcare tourism emerged on the aftermath of the Asian financial crisis, which led the hospitals to seek alternative revenue sources. By 2004, five countries in Asia - Thailand, Malaysia, Jordan, Singapore and India attracted over 1.3 million medical travellers and earned over $1 billion in treatment costs alone.

In 2005, Apollo Hospitals Group, of India, was the fourth largest private healthcare group in the world and the largest in Asia. Apollo realised the potential in Healthcare tourism and capitalised early on the opportunity.

Pedagogical Objectives:

  • To discuss development of Healthcare Tourism and its growth in Asia
  • To understand the strategies followed by the leader in this Industry in India and the marketing efforts undertaken by it
  • To understand 5 P’s of marketing.

Keywords : Business Strategy, Strategic Management, Core Competence, Apollo, India, Healthcare tourism, 5 P’s of marketing, Business strategy, Marketing Strategies Case Study, Strategic management, First mover advantage, Cost advantage, Service, Hospitality Patient Feedback, Competition

Contents:

  • Healthcare Tourism
  • Apollo Hospitals Group
  • Apollo in Healthcare Tourism
  • Competition Landscape
  • The Road Ahead

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Al RiesAl Ries

    Chairman of Ries, an Atlanta-based marketing strategy firm
    Speaks on Brands and Branding
  • P GopalakrishnanP Gopalakrishnan

    is a Vice-President, CavinKare International Business.
    Speaks on Brands and Branding
  • Richard RawlinsonRichard Rawlinson

    Richard Rawlinson, is a Vice President of Booz & Company
    Speaks on Marketing in a Downturn
  • View All Executive Interviews»







Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap