Business Case Studies, Marketing Strategies / Strategic Marketing Case Study, Children's Television Channels, The Marketing Challenges

print page
Tell A Friend
Bookmark
 

Case Categories

Marketing Strategies / Strategic Marketing Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Children's Television Channels: The Marketing Challenges

Publication Year : 2006

Authors: Mercy Mathew & Srinath Manda

Industry: Entertainment

Region:Global

Case Code: MKS0029

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
By the end of 2004, there were more than 100 children's television channels around the world. This was in spite of the fact that the advertising revenues on a children's television programme were far less than that from an adult television programme. Moreover, there were government regulations restricting advertisements targeted at children. However, children's television was becoming increasingly lucrative and a fast growing business because of its multiple revenue streams. The revenue potential was attracting many new players that were bound to increase the competition in the already crowded marketplace.

Pedagogical Objectives:

  • To discuss the revenue streams of the children's television channels and the marketing challenges faced by them.

Keywords : Revenue potentials, Children's television, Television networks, Syndicate programmes, Nickelodeon, Media corporations, Marketing Strategies Case Study, Merchandising, Advertisements, Licensing agreement, Lifestyle change, Marketing strategies, Market fragmentation, Brand loyalty

Contents:

  • Business of Serving the Young
  • The Challenges

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Al RiesAl Ries

    Chairman of Ries, an Atlanta-based marketing strategy firm
    Speaks on Brands and Branding
  • P GopalakrishnanP Gopalakrishnan

    is a Vice-President, CavinKare International Business.
    Speaks on Brands and Branding
  • Richard RawlinsonRichard Rawlinson

    Richard Rawlinson, is a Vice President of Booz & Company
    Speaks on Marketing in a Downturn
  • View All Executive Interviews»







Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Andhra Pradesh, INDIA, Phone: 08147-236660/61/62/72, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap