Consumer Behaviour Case Study

Indian Television's Music Reality Shows: Ephemeral Fame Providers or Enduring Career Launchers?

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Abstract:
Since 1995, music reality shows have become an important part of Indian television programs. These shows received a major boost in 2003 due to the advent of media convergence that enabled television channels to transform their shows into interactive ones where the audience, through their votes over emails or SMSs, could decide the winners at these shows. Although this ensures instant recognition for the winners, the sheer number of upcoming talents spawning out of these shows has led to an uncertainty about the future of their careers in the Indian music industry.

Pedagogical Objectives:

• To understand the concept of reality shows and how they differ from normal television programs
• To analyse the reasons behind the evolution and rapid growth of music reality shows on Indian television
• To debate whether reality shows are safer bets for launching talented singers and whether these singers can sustain their singing careers for long.

Keywords : Reality Shows, Television, Sa Re Ga Ma, Coke Channel[V] Popstars, Miditech Productions, Pop Idol, Indian Idol, Abhijeet Sawant, Marketing Strategies Case Study, Fame Gurukul, India Ki Voice, Musical Gharanas, Regional Reality Shows, Playback Singing, Stage Shows

Contents:

• Music Reality Shows: Evolution and Proliferation
• Music Reality Shows: Enduring Career Launchers?