Business Case Studies, Consumer Behaviour Case Study, FreemantleMedia's Pop Idol, The Growth Strategies

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Case Title:

FreemantleMedia's Pop Idol: The Growth Strategies

Publication Year : 2004

Authors: Sireesha M, Sumit Kumar Chaudhuri

Industry: Entertainment

Region:UK

Case Code: CSB0001

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
The Idol series, the international format of Pop Idol, a UK-based national talent search for the best solo singer, is jointly handled by FreemantleMedia and 19 Group. The Idol series has got the maximum number of nominations amongst all reality TV shows in the Emmy awards and has a total audience of 110 million across the globe.

Pedagogical Objectives:

  • To discuss the growth strategies of Pop Idol, which is leveraging on its experience as a content provider to international television media industry.

Keywords : Pop Idol; American Idol; FreemantleMedia; RTL Group; Reality shows on the television; Idol series; The format of idol series; Growth Strategies Case Study; Statistics of the idol series; Acquisitions of Pearson Television; The statistics of American Idol

Contents:

  • FreemantleMedia and the birth of a pop idol
  • The growth of an idol
  • How long will the show last?

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