Business Case Studies, Innovation and New Product Development Case Study, Intel’s Trillionizing Processor

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Case Title:

Intel’s Trillionizing Processor

Publication Year : 2007

Authors: Swati Philkhana, Doris Rajakumari John

Industry: Engineering, Electrical and Electronics

Region:USA

Case Code: IPD0080C

Teaching Note: Available

Structured Assignment: Available

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Abstract:
During the International Solid State Circuits Conference, Intel has announced that they have successfully produced a multicore chip which has ‘80core’in it, though it is still in the research stage. It was previously announced in Intel Developer’s Forum at San Francisco in September 2006 that the company planed to come out with an ‘80 core’ micro processor chip. The new chip would be capable of exchanging data at one terabyte per second amongst its multiple cores. Intel announced that it would be able to start commercial production of such chips by 2012. This announcement marked a watershed in the industry’s general shift towards multicore computing. Originally known primarily to engineers and technologists, Intel's successful ‘Intel Inside’ advertising campaign of the 1990s made it and its ‘Pentium’ processor household names. It has been ranked as the leader in the Semiconductor industry, and has been in this position from 1992 till present.

The case details the various features of the new chip, and the challenges Intel would face by the introduction of the new chip. The future of this chip is still to be determined and would require working much more closely with the hardware makers, which could give Intel or another first mover a massive advantage.

Pedagogical Objectives:

  • Microprocessor and Semiconductor Industry
  • Future strategies for success for a computer maker
  • Technology Innovation and development
  • Moore’s Law
  • Challenges and Competition faced by Intel.

Keywords : Intel; Motherboard; Personal Computers; Innovation Management Case Study; Gordon Moore; Robert Noyce; Silicon wafer; Tera Scale; Semiconductor; Micro processor; Moore’s Law; AMD; Transistors; Integrated Circuits; 80 Core; Chipsets

Contents:

  • Intel Inside
  • Era of the Tera
  • Intel's Challenges with the ‘80 core’: Future Perfect?

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