Business Case Studies, Innovation and New Product Development Case Study, Mobile Email -The Latest in Messaging Mania

print page
Tell A Friend
Bookmark
 

Case Categories

Innovation and New Product Development Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Mobile Email -The Latest in Messaging Mania

Publication Year : 2005

Authors: Hansa Iyengar

Industry: Telecommunications

Region:Global

Case Code: IPD0035B

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
The evolution of wireless communication technology has revolutionised the way in which people communicate. By the late 1990s, email and devices like cell phones and pagers had become an indispensable part of daily life. In order to combine the efficiencies of paging and email, the idea of mobile messaging was conceptualised. But problems like the lack of open standards and the question of interoperability between various devices stood in the path of growth of the technology.

Pedagogical Objectives:

  • To discuss about the evolution of mobile messaging and looks at the practical hurdles that the technology has to overcome
  • To analyse the reasons behind technological developments
  • To discuss the potential problems that a technology has to overcome before becoming commercially viable for wide-spread use.

Keywords : Mobile messaging; Wireless email; Mobile email; Blackberry; Open standards; Innovation Management Case Study; LEAP Protocols; LEMONADE; WAP; Short Messaging Services; Handled devices; Wireless communication; Mobile messaging systems; PDA; Non-voice mobile services; Smart phones

Contents:

  • Evolution of Mobile Messaging
  • Prevailing Scenario
  • Developing Open Standards
  • Future Forecasts

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement







Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap