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Case Title:

Connect and Develop model in P&G

Publication Year : 2006

Authors: Roopa Devi.B, Aruna.N

Industry: Home Appliances and Personal Care Products

Region:USA

Case Code: IPD0030B

Teaching Note: Available

Structured Assignment: Available

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Abstract:
This is a narrative case about ‘Connect and Develop’ model in P&G. Till the 1990s, most of the companies used ‘closed innovation’ models to leverage their businesses. But in 2000, as companies using ‘closed innovation’ model witnessed decline in their sales, they adopted a new model called ‘open innovation’. P&G, which witnessed failure in its business in 2001, introduced an ‘open innovation’ model, called the ‘Connect and Develop’ model. With the success of the new model, a few analysts wondered whether it would become a universal model for companies, which were struggling to control their businesses.

Pedagogical Objectives:

  • To understand what is Connect and Develop model
  • To discuss how C & D model can be used in leveraging business.

Keywords :  Procter & Gamble; Connect and Develop; Innovation Management Case Study; Research and Development; Closed Innovation; Open innovation; Networks; Nine Sigma; Dell; Xerox; IBM; Cisco; Innovations; P&G products; Yet 2.com; Technology

Contents:

  • Shift from closed innovation to open innovation model
    • Closed innovation
    • Open innovation
    • Innovation in P&G

    • Connect and Develop model
    • Connect and Develop model
    • Open networks
  • Universal Model?

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