Business Case Studies, Innovation and New Product Development Case Study, Pfizer: Dearth of New Products and Future Challenges

print page
Tell A Friend
Bookmark
 

Case Categories

Innovation and New Product Development Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Pfizer: Dearth of New Products and Future Challenges

Publication Year : 2005

Authors: Rajender Singh, Sumit Kumar Chaudhuri

Industry: Health Care

Region:USA

Case Code: IPD0023

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
By the turn of the 21 st century, despite investing $7 billion a year on R&D, Pfizer has been witnessing constant decline in its productivity. Since 2001, Pfizer's shares have declined by 45% to $25 a share. Analysts estimate flat earnings for Pfizer in 2005 and 1.5% annual decline in its sales through 2010. Under such circumstances, Pfizer has initiated a comprehensive review of its business and the company is expected to undergo a major restructuring in 2005.

Pedagogical Objectives:

  • To highlight the challenges faced by Pfizer
  • To discuss the future strategies Pfizer would adopt to retain its market position.

Keywords : Pfizer; Pharmaceutical industry; Innovations; Blockbuster drugs; Acquisitions; Licensing; Regulatory measures; Research and development; Lipitor; Food and Drug Administration; Patent expiration; Managing in Troubled Times Case Study; Generic competitors; Ranbaxy Laboratories Limited; Restructuring; Decentralisation

Contents:

  • Dearth of Blockbuster Drugs in the Pipeline
  • Competitive Challenges
  • Is There a Fix?

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement







Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2013 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap