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Innovation and New Product Development Case Study

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Case Title:

Toshiba's Innovation Strategies

Publication Year : 2005

Authors: Priyanka, Souvik Dhar

Industry: Innovation and New Product Development

Region:Global

Case Code: IPD0022

Teaching Note: Available

Structured Assignment: Available

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Abstract:
Toshiba Corporation had a long history of being a technological innovator. The company depended on its innovation strategies to gain a competitive edge over its competitors, which it plans to employ in the future as well.

Pedagogical Objectives:

  • To highlight the innovation strategies of Toshiba
  • To discuss whether the innovation strategies would also enable Toshiba to stay ahead of its competitors in the future

Keywords :  Toshiba Corporation; Innovation strategies; Innovation Management Case Study; Technological innovator; Commoditisation; Technical collaboration; Technological breakthroughs; Pioneer in electronic products; Notebook PC (personal computer) segment; Memory chips; DVD segment

Contents:

  • Toshiba: Company Profile
  • Toshiba's Innovation Strategies
  • The Road Ahead

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